WHAT WE DO
Insights & Strategy
We uncover what makes your customers tick to develop a strategy that will amplify (or create) your differentiated advantage.
Diagnostic Brand Pulse
Competitive and customer insights
Design & Experience
We bring strategy to life in ways that touch your customer where they are – making them think and making them take action.
Naming and nomenclature
Logo and visual system design
Communications and messaging
Activation & Enablement
Strategy becomes meaningful when it yields business results, enables you to serve your customer, and is reflected in the actions of your whole organization.
Metrics and tracking
Culture and internal engagement
WHO WE ARE
2and2 is made up of a small team of strategic and creative experts. At the helm is Alex Reid. Over the past 20 years, Alex has provided expert consultation on business-altering engagements stretching from market research to positioning and communications strategy to all aspects of design and activation.
Alex has been a featured speaker at The Conference Board’s Corporate Image and Branding Conference, a guest lecturer at Yale University, Emory’s Roberto C. Goizueta Business School and the University of Connecticut, and has served as a featured panelist for Columbia Business School’s Marketing Association Conference.
He earned his master’s degree in management from Oxford University’s Saïd Business School and a bachelor’s degree in architectural design from Yale University.
WHAT WE’RE ABOUT
Telling it like it is
We’re willing to ask tough questions to move our clients’ brands and businesses forward.
We believe a combined effort results in the most brilliant thinking.
Finding new paths
We are not standardized or homogenized and neither is our work.
Jumping right in
We’re energized by challenges and we’re deeply invested in our work.
Making an impact
We use our talent to the fullest, and push each other to learn and grow.