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We help you connect with customers, attract prospects, engage employees, and influence investors. 




Insights & Strategy

We uncover what makes your customers tick to develop a strategy that will amplify (or create) your differentiated advantage.

  • Diagnostic tools

    • Brand pulse

    • Sales win/loss index

    • Customer experience diagnostic

    • Employee NPS+

  • Competitive and customer insights

  • Customer segmentation 

  • Brand positioning

  • Brand architecture 


Design & Experience


We bring strategy to life in ways that touch your customer where they are – making them think and making them take action.

  • Naming and nomenclature

  • Logo and visual system design

  • Communications and messaging 

  • Experience mapping


Activation & Enablement


Strategy becomes meaningful when it yields business results, enables you to serve your customer, and is reflected in the actions of your whole organization.

  • Marketing/sales strategy 

  • Content/social strategy 

  • Metrics and tracking 

  • Culture and internal engagement




2and2 is made up of a small team of strategic and creative experts. At the helm is Alex Reid. Over the past 20 years, Alex has provided expert consultation on business-altering engagements stretching from market research to positioning and communications strategy to all aspects of design and activation. 

Alex has been a featured speaker at The Conference Board’s Corporate Image and Branding Conference, a guest lecturer at Yale University, Emory’s Roberto C. Goizueta Business School and the University of Connecticut, and has served as a featured panelist for Columbia Business School’s Marketing Association Conference. 

He earned his master’s degree in management from Oxford University’s Saïd Business School and a bachelor’s degree in architectural design from Yale University.




Telling it like it is

We’re willing to ask tough questions to move our clients’ brands and businesses forward.

Thinking together

We believe a combined effort results in the most brilliant thinking.

Finding new paths

We are not standardized or homogenized and neither is our work.


Jumping right in

We’re energized by challenges and we’re deeply invested in our work.

Making an impact

We use our talent to the fullest, and push each other to learn and grow.

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