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Alex specializes in helping businesses earn their customers’ loyalty and retain and motivate employees. His creativity and strategic thinking have landed him high-profile projects for clients across practically every industry under the sun.

Positioning, value proposition development, naming, brand architecture, launch planning, customer experience optimization, employee engagement – Alex has done it all – for companies such as IBM, Comcast, Andersen Windows, Delta Air Lines, Walmart, and AT&T. 

Prior to starting two and two, Alex held senior positions at Sullivan, Sterling Brands and Lippincott. He also co-founded Canvas, a strategic brand consultancy. Earlier in his career, Alex served as a consultant to Lufthansa, where he helped the airline to more effectively motivate teams. He has been a frequent lecturer on touchpoint alignment and brand activation.

Alex earned his master’s degree in management from Oxford University’s Saïd Business School. He also holds a bachelor’s degree in architectural design from Yale University, where his rock-solid work ethic was shaped by late nights in the studio and early mornings on the river as stroke of the heavyweight varsity crew.

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Deirdre brings over 25 years of marketing and executive-level operating experience to two and two with a 360 perspective as a technology entrepreneur, a brand strategist, a marketing and operational executive, and a product leader. She was formerly EVP, Strategy at Sterling Brands, most recently leading the San Francisco Strategy practice. Before that she was Director, Business Marketing, for Facebook.  

Deirdre’s experience spans industries and specialties including social media, technology products and experiences, mobile carriers and companies, financial services, retail, energy, media, entertainment, and packaged goods. She has particular expertise in mobile, social, and emerging technology product development, combining consumer insights with business strategy to help develop and implement actionable business solutions. 

Prior to the first internet boom Deirdre held marketing positions at Wells Fargo Bank, Cellular One, and Intuit, was VP of Marketing at Macromedia.  During the boom she held multiple leadership positions at start-ups that taught her how not to run a business, and then was co-founder and Chief Operating Officer of a clean technology software company for 3 years during the tech downturn.  She is continuing to use this varied experience of what to do and what not to do as as a founder of two and two.

Elizabeth Dunn

Elizabeth is a writer who splits her time between journalism and branding work. As a journalist, her stories appear in The Wall Street Journal and Bloomberg Businessweek, among other publications. As a copywriter, she collaborates with branding firms on strategic branding initiatives, website development, messaging, and naming. Prior to this, Elizabeth was a business reporter at Conde Nast Portfolio magazine. Prior to Portfolio, she was an associate at the Boston Consulting Group. Core to Elizabeth’s work in journalism is her expertise in interviewing subjects ranging from c-suite executives and small business owners to industry analysts, and understanding the most effective methods for extracting meaningful insights within narrow time constraints. Elizabeth holds a B.A. magna cum laude from Yale University.
Bethany Shepard

Kelli has over 25 years of brand strategy, business development and marketing experience for Fortune 500 companies including Microsoft, T-Mobile, Xbox, Target, NBA, Nike, Levi’s, Nestle, Red Bull, HP, Yahoo, Wells Fargo, Kimpton Hotels and many more. She has held senior positions with San Francisco’s Sterling Brands, Cheskin Added-Value, MarketSource, The Wilkinson Group and Highway One, and more recently built an independent client base and agency network spanning technology, restaurant, hospitality, education and healthcare.

A passionate believer in social change, Kelli also builds brands, develops messaging strategies and secures private sector partnerships for international NGO’s and start-ups in the social impact space. Her clients have included The Global Fund to Fight AIDS Tuberculosis and Malaria, UNICEF, UN Foundation, Virgin Unite, Global Impact Investing Network, and many others.

Kelli leads brand workshops at General Assembly and has been a guest lecturer and moderator on the topic of social ventures at universities, SOCAP and PSFK.
Julie McGreevy

Kate Connally has been building digital content businesses for over 19 years. She was instrumental in identifying the female casual gamer when she was running the first downloadable games business at Shockwave. She built the AddictingGames business into one of the top media brands for teen-age boys and the largest free online game site in the US (ComScore, June, 2010). Atom Entertainment, the parent of Shockwave and AddictingGames, was acquired by MTV Networks in 2006.

After building AddictingGames, she teamed with veterans from Leapfrog and Nickelodeon to found Tadami Video Playground, an interactive video platform for kids. Tadami enabled rich, video-driven applications from speech therapy to greeting cards, to dance games. The technology was licensed to many leading companies in the digital education space.

Motivated to continue making games and applications that build strong personal connections, she founded BONTOM Games in 2014. BONTOM Games was focused on adapting beloved tabletop games like “Settlers of Catan” and “Dominion” into digital communities that highlight the social impact of the gameplay and friendly competition. BONTOM had partnerships with Intel, Microsoft and Amazon.

Since 2015, Connally has been advising consumer-focused companies on their product and marketing development. She is bringing her expertise in engagement and growth strategies from the games industry to the broader consumer space. Companies advised include Google, Couchsurfing, StarMaker Interactive and Radical Candor.

She began her career with Volpe, Welty & Company, and has held posts with Advent International, Macromedia, Inc., Atom Entertainment and MTV Networks. She was named by "Fast Company" magazine among the "Most Influential Women in Games."