DELOITTE: SHAPING A GREAT SUCCESS STORY
Deloitte is the brand name under which tens of thousands of dedicated professionals in independent firms throughout the world collaborate to provide audit, consulting, financial advisory, risk management and tax services to selected clients. As Deloitte was preparing to become the world’s No. 1 professional services firm by global revenues, it needed to embrace this new role and make it a part of the Deloitte brand.
Working alongside The Partners, we helped carry out global research among senior leaders, partners both old and new, and other associates across Deloitte’s different practices in order to define the key building blocks of a Deloitte “story.” Armed with this research, we helped facilitate internal staff workshops and write the internal brand story for a new and exciting chapter in Deloitte’s growth.