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ALEX REID

Alex specializes in helping businesses earn their customers’ loyalty and retain and motivate employees. His creativity and strategic thinking have landed him high-profile engagements with a broad set of clients – including Google, Delta Air Lines, Cirque du Soleil, IBM, AB InBev, Walmart, and TD Ameritrade. He has provided expert consultation on an equally wide range of assignments, stretching from market research to positioning and communications strategy to all aspects of design and activation. 

Prior to two and two, Alex served as a Managing Director at Sullivan, developing positioning and messaging strategies that translated into multi-faceted customer experiences. He also spent time at Sterling Brands as a Senior Vice President of Strategy, and was a Partner at Lippincott, where he spent nine years working on business-altering strategic engagements. This is not Alex’s first foray into starting a boutique agency. He also co-founded Canvas, a strategic consultancy focused on brand activation. 

Alex has been a featured speaker at The Conference Board’s Corporate Image and Branding Conference, has been a guest lecturer at Yale University, Emory’s Roberto C. Goizueta Business School and the University of Connecticut, and has served as a featured panelist for Columbia Business School’s Marketing Association Conference. He earned his master’s degree in management from Oxford University’s Saïd Business School and a bachelor’s degree in architectural design from Yale University.

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Deirdre davi

Deirdre brings over 25 years of marketing and executive-level operating experience to two and two with a 360 perspective as a technology entrepreneur, a brand strategist, a marketing and operational executive, and a product leader. She was formerly EVP, Strategy at Sterling Brands, most recently leading the San Francisco Strategy practice. Before that she was Director, Business Marketing, for Facebook.  

Deirdre’s experience spans industries and specialties including social media, technology products and experiences, mobile carriers and companies, financial services, retail, energy, media, entertainment, and packaged goods. She has particular expertise in mobile, social, and emerging technology product development, combining consumer insights with business strategy to help develop and implement actionable business solutions. 

Prior to the first internet boom Deirdre held marketing positions at Wells Fargo Bank, Cellular One, and Intuit, was VP of Marketing at Macromedia.  During the boom she held multiple leadership positions at start-ups that taught her how not to run a business, and then was co-founder and Chief Operating Officer of a clean technology software company for 3 years during the tech downturn.  She is continuing to use this varied experience of what to do and what not to do as as a founder of two and two.

 
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KATE CONNALLY 

Kate Connally has been building digital content businesses for over 19 years and was named by "Fast Company" magazine among the "Most Influential Women in Games.". She was instrumental in identifying the female casual gamer when she was running the first downloadable games business at Shockwave. She built the AddictingGames business into one of the top media brands for teen-age boys and the largest free online game site in the US (ComScore, June, 2010). Atom Entertainment, the parent of Shockwave and AddictingGames, was acquired by MTV Networks in 2006. 

After building AddictingGames, she teamed with veterans from Leapfrog and Nickelodeon to found Tadami Video Playground, an interactive video platform for kids. Motivated to continue making games and applications that build strong personal connections, she founded BONTOM Games in 2014. BONTOM Games was focused on adapting beloved tabletop games like “Settlers of Catan” and “Dominion” into digital communities that highlight the social impact of the gameplay and friendly competition. 

Since 2015, Connally has been advising consumer-focused companies on their product and marketing development. She is bringing her expertise in engagement and growth strategies from the games industry to the broader consumer space. Companies advised include Google, Couchsurfing, StarMaker Interactive and Radical Candor.

KELLI PETERSON

Kelli has over 25 years of brand strategy, business development and marketing experience for Fortune 500 companies including Microsoft, T-Mobile, Xbox, Target, NBA, Nike, Levi’s, Nestle, Red Bull, HP, Yahoo, Wells Fargo, Kimpton Hotels and many more. She has held senior positions with San Francisco’s Sterling Brands, Cheskin Added-Value, MarketSource, The Wilkinson Group and Highway One, and more recently built an independent client base and agency network spanning technology, restaurant, hospitality, education and healthcare. 

A passionate believer in social change, Kelli also builds brands, develops messaging strategies and secures private sector partnerships for international NGO’s and start-ups in the social impact space. Her clients have included The Global Fund to Fight AIDS Tuberculosis and Malaria, UNICEF, UN Foundation, Virgin Unite, Global Impact Investing Network, and many others. 

Kelli leads brand workshops at General Assembly and has been a guest lecturer and moderator on the topic of social ventures at universities, SOCAP and PSFK. 

 
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Boo Patterson

Boo is Director of Strategy. Prior to 2and2 she was a Strategy Consultant in San Francisco, helping both large and small technology companies with marketing strategy and execution.

Previously, she spent 6.5 years at Facebook working on the advertising business. While at Facebook, she helped build and grow multiple teams, established North America's first B2B brand management practice, managed global customary advisory boards, and led some of B2B Marketing’s most successful campaigns and global integrated programs.

She started her career at on the agency side as a digital media planner for clients such as Google and T-Mobile.

Boo received her BA with Honors  from UCSD in Political Science.

 

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ALEX DE JANOSI

Alex is a creative director with over 25 years of experience in developing major corporate identity programs for U.S. and international organizations, from Rio to Riyadh, and places in between.

Alex has been responsible for designing logos and overseeing print, web, and environmental design development and management for a wide range of clients including Anthem, The Bank of New York Mellon, Chevron, Dell, Doosan, Georgia-Pacific, LG, MasterCard, Mashreqbank, Petrobras, Ripplewood Holdings, Samyang, Sultan Bin Abdulaziz Al-Saud Foundation, United Airlines, UPS Logistics Group, Vencast, Visteon, Wyndham Hotels & Resorts, and Zonik.

Alex began his career at Anspach Grossman Portugal, followed by 20 years at Lippincott as a Partner in their design practice. His work has been featured in leading design publications and books on corporate identity. Alex holds a B.F.A. in graphic design from the Philadelphia College of Art.