founder: ALEX REID

Positioning, value proposition development, naming, brand driver analysis, brand architecture, launch planning, employee brand engagement, customer experience analysis and optimization – Alex has done it all – for companies such as IBM, Comcast, Andersen Windows, Delta Air Lines, Walmart, and AT&T.

Prior to starting two and two, Alex held senior positions at Sullivan, Sterling Brands and Lippincott. He also co-founded Canvas, a strategic brand consultancy. Earlier in his career, Alex served as a consultant to Lufthansa, where he helped the airline uncover ways to motivate teams more effectively. He has been a frequent lecturer on touchpoint alignment and brand activation.

Alex earned his master’s degree in management from Oxford University’s Saïd Business School. He also holds a bachelor’s degree in architectural design from Yale University, where his work ethic was shaped by late nights in the studio and early mornings on the river as stroke of the heavyweight varsity crew.