RISE: PROVIDING A FOUNDATION FOR GROWTH
As the cannabis industry takes off across the country, many cannabis entrepreneurs are hiring professional brand strategy and design firms to help them create the foundation from which they can grow. RISE Partners is a critical part of the California cannabis supply chain, with both wholesale and direct-to-consumer delivery divisions. RISE is almost a cannabis "holding company", bringing together multiple businesses under one overall vision to help all players in the industry rise and grow in response to legalization. RISE needed to develop a full corporate identity, with the flexibility to impact both consumer and partner audiences.
Based on an extensive series of internal interviews and research across the entities coming together, we identified the source of RISE differentiation in each business unit and as a whole. We first conducted a focused name exploration, and RISE was born. In addition to the name, we created a visual identity that directly reflected the brand story and leveraged a shape designed to develop meaning (and ideally, iconic status) over time across customer audiences. We also developed the firm’s investor presentation and digital presence.