INSIGHTS

We use smart, targeted research to help you better understand your market, your peers, and your customers.

  • Qualitative and quantitative primary research

  • Competitive benchmarking and trend analysis 

  • Customer segmentation
  • Customer journeys
  • Audience mapping


STRATEGY

We define your brand’s strategic direction and articulate a compelling platform to build upon.  

  • Positioning
  • Value proposition 
  • Brand architecture and portfolio strategy 
  • Customer experience optimization
  • Marketing strategy and planning  

Expression

We translate your strategy into distinctive and engaging brand experiences.

  • Naming and nomenclature
  • Messaging and copywriting
  • Logo and visual identity design
  • Web presence  
  • Marketing collateral design

ACTIVATION

We educate, inspire, and energize your company to ensure that brand messages come to life consistently.

  • Implementation planning and support
  • Brand training and education
  • Metrics and tracking
  • Guidelines and other brand management tools