SOLASFERA: ADDING SPARKLE TO A LUXURY JEWELER
Solasfera had a revolutionary approach to diamond cutting that put the appearance of its diamonds far above that of generically cut diamonds offered by other high-end jewelers. However, the company's presentation and language did not match its luxury vision. A great deal of emphasis was put on technical terminology and the nature of the cutting, which was confusing and uninspiring. As the company sought to expand its operations and broaden its presence through selective partnerships, we were engaged to ensure the brand would command a premium worthy of this truly unparalleled product.
To help reposition the company, we first developed a new brand essence with a stronger emotional appeal, recasting very technical messages into language that is more emotive and easily understood. We then translated this story across a carefully crafted and executed brand experience, tied together with a newly designed logo and look and feel.
Brand strategy development
Logo and visual system design
Brand experience definition
Trade show booth design
PR and copywriting assistance