founder: ALEX REID

Positioning, value proposition development, naming, brand architecture, employee brand engagement, customer experience analysis and optimization – Alex has done it all – for companies such as Google, Cirque du Soleil, IBM, Comcast, Delta Air Lines, Walmart, and AT&T.

Prior to starting two and two, Alex held senior positions at Sullivan, Sterling Brands and Lippincott. He also co-founded Canvas, a strategic brand consultancy. He has been a featured speaker at The Conference Board, Yale University, Emory’s Goizueta Business School, and Columbia Business School. 

Alex earned his master’s degree in management from Oxford University’s Saïd Business School. He also holds a bachelor’s degree in architectural design from Yale University, where his work ethic was shaped by late nights in the studio and early mornings on the river as stroke of the heavyweight varsity crew.