Alex specializes in helping businesses earn their customers’ loyalty and retain and motivate employees. His creativity and strategic thinking have landed him high-profile projects for clients across practically every industry under the sun.
Positioning, value proposition development, naming, brand architecture, launch planning, customer experience optimization, employee engagement – Alex has done it all – for companies such as IBM, Comcast, Andersen Windows, Delta Air Lines, Walmart, and AT&T.
Prior to starting two and two, Alex held senior positions at Sullivan, Sterling Brands and Lippincott. He also co-founded Canvas, a strategic brand consultancy. Earlier in his career, Alex served as a consultant to Lufthansa, where he helped the airline to more effectively motivate teams. He has been a frequent lecturer on touchpoint alignment and brand activation.
Alex earned his master’s degree in management from Oxford University’s Saïd Business School. He also holds a bachelor’s degree in architectural design from Yale University, where his rock-solid work ethic was shaped by late nights in the studio and early mornings on the river as stroke of the heavyweight varsity crew.
Deirdre brings over 25 years of marketing and executive-level operating experience to two and two with a 360 perspective as a technology entrepreneur, a brand strategist, a marketing and operational executive, and a product leader. She was formerly EVP, Strategy at Sterling Brands, most recently leading the San Francisco Strategy practice. Before that she was Director, Business Marketing, for Facebook.
Deirdre’s experience spans industries and specialties including social media, technology products and experiences, mobile carriers and companies, financial services, retail, energy, media, entertainment, and packaged goods. She has particular expertise in mobile, social, and emerging technology product development, combining consumer insights with business strategy to help develop and implement actionable business solutions.
Prior to the first internet boom Deirdre held marketing positions at Wells Fargo Bank, Cellular One, and Intuit, was VP of Marketing at Macromedia. During the boom she held multiple leadership positions at start-ups that taught her how not to run a business, and then was co-founder and Chief Operating Officer of a clean technology software company for 3 years during the tech downturn. She is continuing to use this varied experience of what to do and what not to do as as a founder of two and two.